WinChoice
121% Revenue Increase. ROI Recovered in 60 Days.
WinChoice (formerly WinSolar) is a multi-state solar company with a team of phone sales reps selling solar solutions using third-party leads across major markets.
Relying on third-party lead providers meant WinChoice was competing for attention from the moment a lead came in. Initial contact, follow-up, lead qualification, appointment scheduling, and post-appointment communication were all taxing their reps, and the inconsistency in how leads were handled was creating gaps that cost them revenue.
The process required extensive follow-up at every stage of the buyer journey, and their team didn't have the capacity to execute it consistently across every lead.
fuelAI designed a system to automatically qualify leads by asking targeted questions across text, email, and voicemail, all in the voice of WinChoice's own sales reps. The system scheduled appointments, integrated directly with WinChoice's CRM, delivered timely follow-ups and appointment reminders, and nurtured leads from the scheduled call through to post-close communication, including thanking customers after the deal was done.
Implementation took six months in close collaboration with WinChoice's sales and marketing teams. Within 60 days of go-live, WinChoice had recouped its entire fuelAI investment.
The system handled the workload of multiple sales reps, not by replacing them, but by making sure every lead was contacted, followed up with, and nurtured consistently. Their reps went from chasing leads to closing them, and WinChoice recouped its entire fuelAI investment within the first 60 days after go-live.

Before fuelAI our reps were spending half their time chasing leads that should have been chasing us. Now fuelAI handles all of that and our reps are doing what they're actually good at: closing. We made back what we spent in the first two months. Everything after that has been growth.
Morgan Wiles, CEO, WinChoice
Empire Clinical Research
241% More Appointments. Had to Hire More Doctors.
Empire Clinical is a prominent clinical research company operating across multiple states with several physical locations. Each site has dedicated teams responsible for scheduling appointments and managing clinical research projects.
Empire Clinical was losing momentum between initial inquiry and scheduled appointment. Managing inquiries consistently across multiple locations, maintaining waitlists for active studies, and following up with prospective participants was stretching their teams thin, and the inconsistency was costing them appointments they should have been closing.
Their goal was clear: reduce the operational cost of managing their participant pipeline and increase scheduled appointments across all locations.
fuelAI implemented an AI-driven engagement system that answered inquiries consistently and accurately across all locations, managed waitlists for active studies, automatically scheduled appointments, and nurtured prospective participants through multi-channel communication, all in the voice of Empire Clinical's own team.
The solution was developed over two months in close collaboration with Empire Clinical's sales and marketing teams and fuelAI's fulfillment and integration team.
fuelAI filled Empire Clinical's appointment calendars to capacity so quickly that the company had to hire additional doctors to keep up with demand. Empire Clinical thought their leads were the problem. By solving speed to lead the right way, they realized they'd been addressing the wrong problem the entire time.

We brought fuelAI in to help us manage our pipeline more efficiently. What we didn't expect was that it would fill our calendars faster than our doctors could see patients. We had to hire to keep up, and that's a problem we're happy to have.
Brian Gordon, Operations Director, Empire Clinical
Texas Home Improvement
32% Revenue Growth. Scheduling Department Reduced by 76%.
Texas Home Improvement is a leading home improvement company with eight-figure annual revenue and teams of sales reps, schedulers, and project managers across major markets.
Managing an extensive lead pipeline across multiple markets was expensive and inconsistent. High lead volumes meant high operational costs: a large scheduling department, inconsistent follow-up, and closing rates that weren't reflecting the quality of leads coming in.
Their goal was to reduce the cost of lead management while improving the percentage of leads that converted to closed business.
fuelAI deployed an AI-driven strategy to automate appointment scheduling, lead follow-up, and nurturing through multi-channel communication, all in the voice of Texas Home Improvement's own sales reps. Over eight months, fuelAI worked closely with the client's sales and marketing teams, integrating its system to manage leads from initial contact through appointment scheduling, including reminders and mid-journey follow-ups.
The efficiency of the fuelAI system didn't just reduce costs. It created a new problem. Sales rep calendars became overbooked with qualified appointments, and Texas Home Improvement had to hire additional reps to handle the surge. They set out to reduce headcount and ended up growing it on the revenue-generating side.

We didn't set out to hire more reps. We set out to spend less on scheduling. But once fuelAI started working every lead the way we always meant to, our guys couldn't keep up with the calendar. That's a good problem to have.
Dustin Johnson, Head of Sales, Texas Home Improvement





























